So/Facet raises Rs 10 crore in seed funding led by Sauce for lab-grown diamond jewellery brand expansion.
Amount Raised
₹100 Million
Round Type
Seed
Investors
Description
So/Facet, a lab-grown diamond jewellery brand co-founded by former Unilever leaders Aarushi Agrawal Naulakha and Abhishek Naulakha, has raised Rs 10 crore in seed funding led by Sauce. The round also included participation from Mokobara co-founders Sangeet Agrawal and Navin Parwal, the Chona family office, Kedar Lele, and Devaiah Bopanna. The capital will be used for brand building, design, technology, hiring and an omnichannel rollout. The company plans to launch online in November 2026 followed by premium retail stores, with a pre-launch waitlist exceeding 200 customers.
Quick answer
So/Facet raised ₹100 Million in a Seed round, dated October 19, 2026. Investors: Devaiah Bopanna, Chona Family Office, Kedar Lele, Navin Parwal, Sangeet Agrawal and Sauce.
- How much did So/Facet raise?
- So/Facet raised ₹100 Million in a Seed round on October 19, 2026.
- Who invested in So/Facet?
- Devaiah Bopanna, Chona Family Office, Kedar Lele, Navin Parwal, Sangeet Agrawal and Sauce are named as investors in this round.
- What does So/Facet do?
- So/Facet is a lab-grown diamond jewellery brand co-founded by former Unilever leaders Aarushi Agrawal Naulakha and Abhishek Naulakha.
Source: Fundz verified event record.
Who else raised in Fashion and Retail around the same time
Companies in the same sectors as So/Facet that raised within 45 days of this round, from Fundz verified event records.
- GIVA Jewelry raised $100M on November 3, 2026.
- So/Facet raised $1.1M (Seed) on October 21, 2026.
- QWEEN raised $103M on October 7, 2026.
- Unniyarcha raised $1M (Seed) on September 23, 2026.
- QB MEN raised an undisclosed amount (Pre-Seed) on November 12, 2026.
- Kinneberg Management Group raised an undisclosed amount on November 10, 2026.
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