Fundz

So/Facet raises INR 10 crore seed funding led by Sauce to launch lab-grown diamond jewellery brand. The startup plans omnichannel expansion with 30+ premium stores within three years.

PRIVATEOct 21, 2026

Amount Raised

₹100 Million

Round Type

Seed

IndiaE CommerceFashionRetailJewelry

Investors

Kedar LeleDevaiah BopannaSangeet AgrawalSauceChona Family OfficeNavin Parwal

Description

So/Facet, a lab-grown diamond jewellery startup founded by former Unilever executives Aarushi Agrawal Naulakha and Abhishek Naulakha, has raised INR 10 crore in seed funding led by consumer-focused investment firm Sauce. The round also included participation from Mokobara co-founders, the Chona family office, and other prominent investors. The capital will support brand building, product design, technology development, hiring, and retail expansion as the company prepares for November 2026 launch. So/Facet aims to open 30+ premium stores within three years and expand internationally after establishing presence in India.

Who else raised in E Commerce and Fashion around the same time

Companies in the same sectors as So/Facet that raised within 45 days of this round, from Fundz verified event records.

  • QWEEN raised $103M on October 7, 2026.
  • Unniyarcha raised $1M (Seed) on September 23, 2026.
  • QB MEN raised an undisclosed amount (Pre-Seed) on November 12, 2026.
  • Kinneberg Management Group raised an undisclosed amount on November 10, 2026.
  • Qiroko raised $157K (Pre-Seed) on October 30, 2026.
  • Troubadour Goods raised $4.3M (Seed) on October 27, 2026.

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Company Information

Company

So/Facet

Location

India

About

So/Facet is a lab-grown diamond jewellery startup founded by former Unilever executives that focuses on personal expression and everyday wear. The company has developed six in-house collections featuring IGI-certified lab-grown diamonds with unconventional cuts, coloured diamonds, and stackable designs. So/Facet plans to launch online in November 2026 and expand to an omnichannel model with over 30 premium stores within three years, initially in India and later internationally.

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So/Facet raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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