Fundz

Home fitness brand Passionate secures investment from CNTTech's Sports Chulbal No. 1 fund to expand FITABLE product lineup and international presence.

PRIVATEOct 07, 2026

Round Type

Venture

South KoreaManufacturingHealth CareFashionFitness

Investors

CNTTech

Description

CNTTech has invested in Passionate, a South Korean home fitness company that designs and sells exercise equipment under its FITABLE brand through a direct-to-consumer model. The investment was made through CNTTech's Sports Chulbal No. 1 fund on October 7, 2026. Passionate operates the entire value chain from product design through manufacturing and sales, with flagship products including the StepMate aerobic device and Object Pull-up Bar

Quick answer

Passionate raised an undisclosed amount in a funding round, dated October 7, 2026. Investors: CNTTech. Passionate is based in South Korea.

How much did Passionate raise?
Passionate raised an undisclosed amount in a funding round on October 7, 2026.
Who invested in Passionate?
CNTTech is named as investors in this round.
What does Passionate do?
Passionate is a home fitness equipment manufacturer that designs, manufactures, and sells products under its direct-to-consumer brand FITABLE.
Where is Passionate based and how big is it?
Passionate is based in South Korea.

Source: Fundz verified event record.

Who else raised in Fashion and Fitness around the same time

Companies in the same sectors as Passionate that raised within 45 days of this round, from Fundz verified event records.

  • Boldfit raised $42M (Series B) on October 12, 2026.
  • Betterness raised $1M (Seed) on November 13, 2026.
  • Mosaic Intelligence Labs raised $47M (Seed) on November 10, 2026.
  • YouFit Gyms raised $10M on November 10, 2026.
  • The Shadery raised $3M (Seed) on November 10, 2026.
  • MyoPax raised an undisclosed amount (Pre-Seed) on November 4, 2026.

Who to call at Passionate, and when

A new round usually means Passionate is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Passionate raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Passionate, from your own LinkedIn network

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Company Information

Company

Passionate

Location

South Korea

About

Passionate is a home fitness equipment manufacturer that designs, manufactures, and sells products under its direct-to-consumer brand FITABLE. The company specializes in aesthetically-designed exercise equipment positioned as 'fitness objects' that blend seamlessly into living spaces. FITABLE offers products like StepMate and Object Pull-up Bar, sold through its own online store and major platforms like Coupang and Naver. The company has expanded internationally with subsidiaries in Japan and Taiwan and is growing its presence across Asian markets.

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Passionate raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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