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D2C fitness brand Boldfit raises ₹400 Cr from Bharat Value Fund for retail expansion and product innovation.

PRIVATEOct 12, 2026

Amount Raised

₹4 Billion

Round Type

Series B

BengaluruHealth CareE CommerceFashionRetailDietary SupplementsFitness

Investors

The Wealth Company AlternatesBharat Value Fund

Description

D2C fitness and sportswear startup Boldfit has raised ₹400 Cr (approximately $41.8 million) from Bharat Value Fund in its Series B funding round. The investment will support nationwide retail expansion, product innovation, manufacturing capabilities, and selective acquisitions. Boldfit, founded in 2018 by Pallav Bihani, serves over 2 crore customers annually across India with performance sportswear, athletic footwear, and fitness essentials. The funding follows a ₹110 Cr Series A round from Bessemer Venture Partners in November 2024.

Quick answer

Boldfit raised ₹4 Billion in a Series B round, dated October 12, 2026. Investors: The Wealth Company Alternates and Bharat Value Fund. Boldfit is based in Bengaluru, Karnataka, India.

How much did Boldfit raise?
Boldfit raised ₹4 Billion in a Series B round on October 12, 2026.
Who invested in Boldfit?
The Wealth Company Alternates and Bharat Value Fund are named as investors in this round.
What does Boldfit do?
Boldfit is a direct-to-consumer brand specializing in fitness products and nutritional supplements.
Where is Boldfit based and how big is it?
Boldfit is based in Bengaluru, Karnataka, India. Fundz records about 57 employees.
Who are the decision-makers at Boldfit?
Fundz holds 2 contacts at Boldfit. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in E Commerce and Fashion around the same time

Companies in the same sectors as Boldfit that raised within 45 days of this round, from Fundz verified event records.

  • Betterness raised $1M (Seed) on November 13, 2026.
  • QB MEN raised an undisclosed amount (Pre-Seed) on November 12, 2026.
  • Good Protein raised $90M on November 11, 2026.
  • Kinneberg Management Group raised an undisclosed amount on November 10, 2026.
  • Hyeglo Beauty raised $737K (Seed) on November 2, 2026.
  • Qiroko raised $157K (Pre-Seed) on October 30, 2026.

Who to call at Boldfit, and when

A new round usually means Boldfit is about to hire and buy. The teams that reach out first get the meeting.

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Company Information

Company

Boldfit

Location

Bengaluru, Karnataka, India

About

Boldfit is a direct-to-consumer brand specializing in fitness products and nutritional supplements. Founded in 2018 by Pallav Bihani, the company offers a range of fitness accessories, nutraceuticals, core sports equipment, and workout apparel. The brand has experienced over 100% growth year on year for several years and is planning to expand its product categories to include activewear, athleisure, and footwear. Boldfit sells its products online through various platforms and aims to open offline stores in the near future.

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Funding Insights

What this usually means
Timeline to next round
Series B companies typically work for 15-20 months before raising new capital
Growth expectations
Series B companies are expected to scale rapidly and expand market reach

Boldfit raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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