Beauty startup Amaani raises $5M Series A led by BECO Capital to expand AÏZA across GCC markets.
Amount Raised
$5 Million
Round Type
Series A
Dubai EmirateHealth CareE CommerceFashionBeautyLifestyleCosmeticsInvestors
Description
Amaani, a Dubai-based beauty and wellness startup that owns the AÏZA skincare and haircare brand, has closed a $5 million Series A funding round led by BECO Capital with participation from Homegrown Ventures and Peak XV's Surge. The funding brings Amaani's total capital raised to $8 million following a $3 million seed round last year. The new capital will support AÏZA's expansion across the GCC region, with planned launches at Ulta Beauty stores in Saudi Arabia, Kuwait, and Qatar. AÏZA offers vegan, cruelty-free formulations inspired by Arab beauty ingredients and practices, currently available online and at select retailers in the UAE.
Quick answer
Amaani raised $5 Million in a Series A round, dated September 28, 2026. Investors: Peak XV’s Surge, Homegrown Ventures and Beco Capital. Amaani is based in Dubai Emirate, United Arab Emirates.
- How much did Amaani raise?
- Amaani raised $5 Million in a Series A round on September 28, 2026.
- Who invested in Amaani?
- Peak XV’s Surge, Homegrown Ventures and Beco Capital are named as investors in this round.
- What does Amaani do?
- Amaani is a new-age consumer company reimagining beauty and wellness from the Middle East, operating the brand AÏZA.
- Where is Amaani based and how big is it?
- Amaani is based in Dubai Emirate, United Arab Emirates. Fundz records about 10 employees.
- Who are the decision-makers at Amaani?
- Fundz holds 2 contacts at Amaani, including the Founder & CEO. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Who else raised in E Commerce and Fashion around the same time
Companies in the same sectors as Amaani that raised within 45 days of this round, from Fundz verified event records.
- Hyeglo Beauty raised $737K (Seed) on November 2, 2026.
- ISLAND Beauty raised $271K (Seed) on October 29, 2026.
- POV Beauty raised an undisclosed amount (Series A) on October 19, 2026.
- Half Magic Beauty raised an undisclosed amount (Series A) on September 18, 2026.
- Firi raised $3M (Seed) on September 15, 2026.
- Peep Beauty raised an undisclosed amount on September 12, 2026.
Who to call at Amaani, and when
A new round usually means Amaani is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day Amaani raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Amaani, from your own LinkedIn network
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Funding Insights
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