Firi raises $3M seed led by 360 ONE Asset for curated beauty commerce expansion into makeup and fragrance categories.
Amount Raised
$3 Million
Round Type
Seed
GurgaonE CommerceMarketplaceFashionRetailBeautyLifestyleCosmeticsInvestors
Description
AI-led beauty commerce platform Firi has raised $3 million in a seed round led by 360 ONE Asset, with participation from Better Capital, Kunal Shah and other founders and operators. The company operates a curated beauty marketplace that evaluates products before listing them, having analyzed over 50 million reviews and shortlisted around 3,000 products. Firi plans to use the capital to expand beyond skincare, haircare and body care into makeup, fragrance and other beauty categories. The platform currently offers nine-minute deliveries in parts of Gurugram and was founded by former Uber India executives.
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