Acquiring Company
Salesforce
Acquired Company
Cresta
Description
Salesforce has signed a definitive agreement to acquire Cresta, a voice-first customer experience platform. Cresta's voice agents and real-time coaching tools will be combined with Salesforce Service Cloud. The transaction is expected to close in the first quarter of fiscal year 2028, subject to regulatory approvals.
Quick answer
Salesforce is acquiring Cresta, announced November 3, 2026. Salesforce is based in San Francisco, California, United States.
- How much did Salesforce pay for Cresta?
- The deal value was not disclosed.
- What does Salesforce do?
- Salesforce CRM is a global leader in customer relationship management software.
- Where are Salesforce and Cresta based?
- Salesforce is based in San Francisco, California, United States. Cresta is based in Palo Alto, California, United States.
- Who are the decision-makers at Salesforce?
- Fundz holds 3 contacts at Salesforce. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at Salesforce, and when
When Salesforce changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
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Related People
Frequently asked
Who acquired Cresta?
Cresta was acquired by Salesforce, based in San Francisco. The deal was reported on November 3, 2026. Salesforce CRM is a global leader in customer relationship management software. The company provides cloud-based solutions that optimize customer interactions and enhance business performance. Salesforce is publicly traded (CRM) and operates in Information Technology.
When did Salesforce acquire Cresta?
Salesforce's acquisition of Cresta was reported on November 3, 2026. Salesforce has signed a definitive agreement to acquire Cresta, a voice-first customer experience platform. Cresta's voice agents and real-time coaching tools will be combined with Salesforce Service Cloud. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Cresta do?
Cresta makes every customer interaction excellent. Cresta turns real-time intelligence into real-time action to make the contact center smarter – and every agent and manager more productive. It is privately held, operating in Software, and is based in Palo Alto.
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