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Salesforce to acquire AI firm Loops in Israel

PUBLIC · CRMOct 12, 2026

Acquiring Company

Salesforce

Acquired Company

Loops

San FranciscoSan FranciscoInformation TechnologySoftwareConstructioninformation technology & servicesSoftwareArtificial IntelligenceE CommerceFashionMachine LearningRetail Technology

Description

Salesforce has signed an agreement to acquire Israeli AI company Loops. This marks Salesforce's tenth acquisition in Israel, with plans to integrate Loops' technology into its Tableau division. The deal is expected to close in early November, pending typical conditions. Loops specializes in using AI to enhance business performance monitoring.

Quick answer

Salesforce is acquiring Loops, announced October 12, 2026. Salesforce is based in San Francisco, California, United States.

How much did Salesforce pay for Loops?
The deal value was not disclosed.
What does Salesforce do?
Salesforce CRM is a global leader in customer relationship management software.
Where are Salesforce and Loops based?
Salesforce is based in San Francisco, California, United States. Loops is based in San Francisco, California, United States.
Who are the decision-makers at Salesforce?
Fundz holds 3 contacts at Salesforce. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Construction and information technology & services

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

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Company Information

Company

Salesforce

Location

415 Mission Street

San Francisco, California, United States

About

Salesforce CRM is a global leader in customer relationship management software. The company provides cloud-based solutions that optimize customer interactions and enhance business performance. Salesforce is known for its innovative approaches, including artificial intelligence integrations to improve customer engagement.

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Frequently asked

Who acquired Loops?

Loops was acquired by Salesforce, based in San Francisco. The deal was reported on October 12, 2026. Salesforce CRM is a global leader in customer relationship management software. The company provides cloud-based solutions that optimize customer interactions and enhance business performance. Salesforce is publicly traded (CRM) and operates in Information Technology.

When did Salesforce acquire Loops?

Salesforce's acquisition of Loops was reported on October 12, 2026. Salesforce has signed an agreement to acquire Israeli AI company Loops. This marks Salesforce's tenth acquisition in Israel, with plans to integrate Loops' technology into its Tableau division. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Loops do?

Loops is an AI operating system for commerce that connects search, shopping assistance, product discovery, and customer operations. It is privately held, operating in Software, and is based in San Francisco.

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