Acquiring Company
Direct Line Group
Acquired Company
Aviva
HampshireTravelMarketplaceEmployee BenefitsAutomotiveFleet ManagementInsuranceFinancial ServicesLendingDescription
Direct Line Group's takeover of Aviva has received the green light from the CMA, marking a significant step in the merger process. The regulator announced that no further investigation is needed at this time. This decision clears the final hurdle for the acquisition. The full text of the decision will be available soon.
Quick answer
Direct Line Group is acquiring Aviva, announced July 1, 2025. Direct Line Group is based in Hampshire, England, United Kingdom.
- How much did Direct Line Group pay for Aviva?
- The deal value was not disclosed.
- What does Direct Line Group do?
- Direct Line Group is a leading insurance company in the UK with recognizable brands in the retail and commercial market.
- Where are Direct Line Group and Aviva based?
- Direct Line Group is based in Hampshire, England, United Kingdom.
- Who are the decision-makers at Direct Line Group?
- Fundz holds 1 contact at Direct Line Group. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Travel and Marketplace
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Aviva completes Direct Line takeover today (July 1, 2025)
- Aviva to complete £3.7bn takeover of Direct Line, $4.8B (June 17, 2025)
- Edme Insurance Brokers acquires UIB Insurance (August 11, 2025)
- BCIC acquires JN General Insurance for growth (June 11, 2025)
- Manulife acquires 75% of Comvest Credit Partners (August 6, 2025)
- USI Insurance Services acquires Rogers Insurance Center (August 4, 2025)
Who to call at Direct Line Group, and when
When Direct Line Group changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Direct Line Group raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Direct Line Group, from your own LinkedIn network
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Fundz sees it the moment Direct Line Group makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Related People
Frequently asked
Who acquired Aviva?
Aviva was acquired by Direct Line Group, based in Hampshire. The deal was reported on July 1, 2025. Direct Line Group is a leading insurance company in the UK with recognizable brands in the retail and commercial market. Direct Line Group is privately held and operates in Travel.
When did Direct Line Group acquire Aviva?
Direct Line Group's acquisition of Aviva was reported on July 1, 2025. Direct Line Group's takeover of Aviva has received the green light from the CMA, marking a significant step in the merger process. The regulator announced that no further investigation is needed at this time. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Aviva do?
Aviva is the company acquired in this transaction. It is privately held, operating in Financial Services.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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