Acquiring Company
Aviva
Acquired Company
Direct Line Group
HampshireFinancial ServicesLendingTravelMarketplaceEmployee BenefitsAutomotiveFleet ManagementInsuranceDescription
Aviva is set to finalize its acquisition of Direct Line following clearance from the CMA. This strategic takeover aims to strengthen Aviva's position in the insurance market. Both companies operate mainly in the UK and offer complementary services.
Quick answer
Aviva is acquiring Direct Line Group, announced July 1, 2025.
- How much did Aviva pay for Direct Line Group?
- The deal value was not disclosed.
- Where are Aviva and Direct Line Group based?
- Direct Line Group is based in Hampshire, England, United Kingdom.
- Who are the decision-makers at Aviva?
- Fundz holds 4 contacts at Aviva. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Financial Services and Lending
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Direct Line to acquire Aviva after CMA approval (July 1, 2025)
- Aviva to complete £3.7bn takeover of Direct Line, $4.8B (June 17, 2025)
- Edme Insurance Brokers acquires UIB Insurance (August 11, 2025)
- BCIC acquires JN General Insurance for growth (June 11, 2025)
- Manulife acquires 75% of Comvest Credit Partners (August 6, 2025)
- USI Insurance Services acquires Rogers Insurance Center (August 4, 2025)
Who to call at Aviva, and when
When Aviva changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Aviva raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Aviva, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Direct Line Group?
Direct Line Group was acquired by Aviva. The deal was reported on July 1, 2025. Aviva is privately held and operates in Financial Services.
When did Aviva acquire Direct Line Group?
Aviva's acquisition of Direct Line Group was reported on July 1, 2025. Aviva is set to finalize its acquisition of Direct Line following clearance from the CMA. This strategic takeover aims to strengthen Aviva's position in the insurance market. Both companies operate mainly in the UK and offer complementary services. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Direct Line Group do?
Direct Line Group is a leading insurance company in the UK with recognizable brands in the retail and commercial market. It is privately held, operating in Travel, and is based in Hampshire.
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