Tano raises $4M seed round led by Cherry Ventures to automate influencer marketing for brands. The UK startup uses AI agents to match creators with advertisers and manage campaigns.
PRIVATENov 11, 2026
Amount Raised
$4 Million
Round Type
Seed
United KingdomAdvertisingArtificial IntelligenceAnalyticsMarketingSaaS
Investors
Cherry Ventures
Description
Tano, a UK-based influencer marketing platform founded in 2025, has raised $4 million in a seed round led by Cherry Ventures. The startup, co-founded by Will Caplan and Sagar Shah, uses AI agents combined with human creator strategists to simplify brand-creator matchmaking and campaign management. The platform analyzes over 280 million creator profiles to recommend suitable creators for brands. Tano plans to use the funding to expand its engineering team and creator strategist workforce, as well as invest in compute infrastructure.
Who else raised in Advertising and Analytics around the same time
Companies in the same sectors as Tano that raised within 45 days of this round, from Fundz verified event records.
Miracly raised $2M (Pre-Seed) on October 14, 2026.
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Company Information
Company
Tano
Location
United Kingdom
About
Tano is a UK-based startup that automates influencer marketing by matching brands with creators and managing campaigns. The platform uses AI agents to scan a database of over 280 million creator profiles and provides human creator strategists to optimize campaign performance. It handles the entire process from creator recruitment and contracts to payment processing and performance tracking. Tano serves major brands like Unilever, HelloFresh, and L'Oréal, competing with platforms like CreatorIQ and traditional influencer agencies.
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