Sober & Co raises Rs 75 lakh from New Ground Collective to expand zero-sugar mixer brand across India and enter quick-commerce platforms.
Amount Raised
₹7.5 Million
Round Type
Pre-Seed
Investors
Description
Sober & Co, a zero-sugar mixer brand sweetened with monk fruit, has secured Rs 75 lakh in funding led by Sunaina Bhattacharya and Anuj Dhariwal on behalf of New Ground Collective, a syndicate of seven angel investors. The company is valued at Rs 10 crore post-investment. The capital will be used to increase inventory, enhance manufacturing, scale quick-commerce advertising, and strengthen the team. Sober & Co plans to enter Pune by December 2026 and launch on Zepto alongside its existing Blinkit presence.
Quick answer
Sober & Co raised ₹7.5 Million in a Pre-Seed round, dated November 5, 2026. Investors: New Ground Collective, Sunaina Bhattacharya and Anuj Dhariwal.
- How much did Sober & Co raise?
- Sober & Co raised ₹7.5 Million in a Pre-Seed round on November 5, 2026.
- Who invested in Sober & Co?
- New Ground Collective, Sunaina Bhattacharya and Anuj Dhariwal are named as investors in this round.
- What does Sober & Co do?
- Sober & Co is a zero-sugar mixer brand that offers beverages sweetened with monk fruit instead of traditional sugar.
Source: Fundz verified event record.
Who else raised in Food and Beverage and E Commerce around the same time
Companies in the same sectors as Sober & Co that raised within 45 days of this round, from Fundz verified event records.
- FLTRD raised $557K (Seed) on October 29, 2026.
- Dan-O’s Seasoning raised $25M on October 21, 2026.
- TailBlaze Longevity raised $300K (Pre-Seed) on October 8, 2026.
- QB MEN raised an undisclosed amount (Pre-Seed) on November 12, 2026.
- Good Protein raised $90M on November 11, 2026.
- Kinneberg Management Group raised an undisclosed amount on November 10, 2026.
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