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Samba TV secures up to $60 million in growth financing from Horizon Technology Finance to drive AI transformation in media and expand operations.

PRIVATEDec 08, 2025

Amount Raised

$60 Million

Round Type

Funding Round

San FranciscoAdvertisingMarketing

Investors

Monroe CapitalHorizon Technology Finance Corporation

Description

Samba TV announced it has secured a financing facility from Horizon Technology Finance Corporation, with an initial closing of $30 million and additional funding for future growth. The capital will accelerate AI transformation in media and advertising, scaling global operations and supporting strategic partnerships. CEO Ashwin Navin highlighted the importance of this funding in executing the company's AI product roadmap and M&A strategy. Horizon's investment reflects their commitment to supporting innovative technology leaders.

Quick answer

Samba TV raised $60 Million in a Funding Round round, dated December 8, 2025. Investors: Monroe Capital and Horizon Technology Finance Corporation. Samba TV is based in San Francisco, California, United States.

How much did Samba TV raise?
Samba TV raised $60 Million in a Funding Round round on December 8, 2025.
Who invested in Samba TV?
Monroe Capital and Horizon Technology Finance Corporation are named as investors in this round.
What does Samba TV do?
Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences.
Where is Samba TV based and how big is it?
Samba TV is based in San Francisco, California, United States. Fundz records about 361 employees.
Who are the decision-makers at Samba TV?
Fundz holds 2 contacts at Samba TV, including the Senior Talent Acquisition Partner. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Advertising and Marketing around the same time

Companies in the same sectors as Samba TV that raised within 45 days of this round, from Fundz verified event records.

  • GIGR raised $5.4M (Pre-Seed) on January 22, 2026.
  • Marketecture Media raised $1M (Seed) on January 5, 2026.
  • Arcads.ai raised $16M (Seed) on December 18, 2025.
  • Tenon raised $4M on December 12, 2025.
  • Stic raised $10M (Funding Round) on December 11, 2025.
  • Adcities raised $3.5M (Seed) on December 1, 2025.

Who to call at Samba TV, and when

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Company Information

Company

Samba TV

Location

San Francisco, California, United States

About

Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.

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Fundz sees it the moment Samba TV raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

2 contacts
Verified contactsWojciech D., Senior Talent Acquisition Partner hidden hiddenSee plans and pricing
Predictive Intelligence
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Samba TV raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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