Fundz

Omnichannel sports retail startup PlayBlue raises $2.7 Mn in seed round co-led by Centre Court Capital and MIXI Global to launch its flagship stores and pan-India e-commerce platform.

PRIVATEJul 02, 2026

Amount Raised

$2.7 Million

Round Type

Seed

BengaluruSportsE CommerceFashionRetailFitness

Investors

WEH VenturesCentre Court CapitalMIXI Global

Description

Omnichannel multi-brand sports retail platform PlayBlue has raised $2.7 million in a seed funding round co-led by Centre Court Capital and MIXI Global, with participation from WEH Ventures. The proceeds will be used to launch its first set of flagship stores and its pan-India e-commerce platform. Co-founded in 2025 by Satyam Trivedi and Jayam Vora, PlayBlue aims to serve a community of over 10 million users with a curated assortment of products. The rollout will begin with a flagship store in Bengaluru and expand to high streets and premium malls across Mumbai and Delhi NCR.

Quick answer

PlayBlue raised $2.7 Million in a Seed round, dated July 2, 2026. Investors: WEH Ventures, Centre Court Capital and MIXI Global. PlayBlue is based in Bengaluru, Karnataka, India.

How much did PlayBlue raise?
PlayBlue raised $2.7 Million in a Seed round on July 2, 2026.
Who invested in PlayBlue?
WEH Ventures, Centre Court Capital and MIXI Global are named as investors in this round.
What does PlayBlue do?
PlayBlue is an omnichannel multi-brand sports retail platform designed for athletes, fitness enthusiasts, and everyday players in India.
Where is PlayBlue based and how big is it?
PlayBlue is based in Bengaluru, Karnataka, India. Fundz records about 19 employees.

Source: Fundz verified event record.

Who else raised in Sports and E Commerce around the same time

Companies in the same sectors as PlayBlue that raised within 45 days of this round, from Fundz verified event records.

  • CardVault by Tom Brady raised an undisclosed amount on August 13, 2026.
  • Raceon raised $1.6M (Seed) on August 13, 2026.
  • HomeRoots raised $75K on August 10, 2026.
  • Typsy Beauty raised $2.1M (Seed) on August 6, 2026.
  • Vaaree raised $6.8M (Series A) on August 4, 2026.
  • Truth & Hair raised $565K (Seed) on July 30, 2026.

Who to call at PlayBlue, and when

A new round usually means PlayBlue is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day PlayBlue raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at PlayBlue, from your own LinkedIn network

Works inside ChatGPT and Claude. Ask who to call at PlayBlue. With Fundz connected, it knows.

Watch Fundz in
See plan options
Trusted byOracleSnowflakeCloudflareLinkedInGoogleSalesforce 4.8/5 on G2

Company Information

Company

PlayBlue

Location

Bengaluru, Karnataka, India

About

PlayBlue is an omnichannel multi-brand sports retail platform designed for athletes, fitness enthusiasts, and everyday players in India. It offers a curated assortment of athleisure, footwear, gear, fitness equipment, recovery products, and nutrition. The platform unites over 100 global and homegrown brands through experiential stores and an e-commerce platform.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment PlayBlue raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Predictive Intelligence
Strategic

ML-powered predictions for PlayBlue's next move

See what Strategic adds

PlayBlue raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

5 screens from a live account. No signup.

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.