Fundz

Paapi raises £420k in a pre-seed round led by SFC Capital to enhance ad measurement. The funding will help drive precision measurement and improved modeling for brands seeking performance.

PRIVATEJun 11, 2025

Amount Raised

£420,000

Round Type

Pre-Seed

LondonAdvertisingAnalyticsMarketing

Investors

SFC Capital

Description

Paapi, a next-generation ad measurement platform, has closed a £420,000 pre-seed funding round led by SFC Capital, the UK’s most active early-stage investor. The initial round was oversubscribed by 20%. Paapi is tackling ad tech's challenges by providing brands with a clear view of cross-channel advertising ROI. This investment will enable the platform to drive greater precision measurement and enhance modeling for marketing success.

Who else raised in Advertising and Analytics around the same time

Companies in the same sectors as Paapi that raised within 45 days of this round, from Fundz verified event records.

  • Streamforge raised $1.2M (Seed) on July 16, 2025.
  • ArcSpan raised $5.2M (Seed) on July 24, 2025.
  • Linkby raised $15M (Series B) on July 15, 2025.
  • Qoruz raised $500K (Pre-Series A) on July 8, 2025.
  • Massive Dynamic raised $3.5M (Pre-Seed) on July 4, 2025.
  • Wunderbar raised $3.5M (Series A) on July 1, 2025.

Who to call at Paapi, and when

A new round usually means Paapi is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Paapi raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Paapi, from your own LinkedIn network

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Company Information

Company

Paapi

Location

London, England, United Kingdom

About

Paapi is the truth-first ad measurement and optimisation platform for D2C marketers tired of Ad platform propaganda and wasted spend. We stitch together your actual user journeys, across channels, campaigns, and creatives, to show you what really drives conversions, not what Google claims. Then we go one step further: we help you act on it. If you’re a performance marketer tasked with driving ROAS, lowering CAC and justifying budget to finance, Paapi was built for you.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment Paapi raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Paapi raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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