Fundz

New Generation has raised $4.5 million in seed funding to improve AI-powered shopping experiences. The funding aims to help brands adapt their digital storefronts for both humans and AI agents.

PRIVATEMay 20, 2025

Amount Raised

$4.5 Million

Round Type

Seed

San FranciscoSoftwareArtificial IntelligenceE CommerceFashionMachine LearningRetail Technology

Description

Artificial intelligence commerce startup New Generation has raised $4.5 million in seed funding. The company is focused on creating digital storefronts designed for both human customers and AI agents. The funding will help brands adapt to the rise of AI-powered shopping and enhance their online presence. Co-founders Adam Behrens and Jonathan Arena emphasize the importance of building for both humans and machines.

Who else raised in E Commerce and Fashion around the same time

Companies in the same sectors as New Generation that raised within 45 days of this round, from Fundz verified event records.

  • Augmodo raised $38M on July 1, 2025.
  • Cursor raised an undisclosed amount (Funding Round) on April 21, 2025.
  • Massive Dynamic raised $3.5M (Pre-Seed) on July 4, 2025.
  • Peec AI raised $7.6M (Seed) on July 2, 2025.
  • Wonderful AI raised $34M (Seed) on July 2, 2025.
  • Bedrock Research raised an undisclosed amount (Seed) on July 1, 2025.

Who to call at New Generation, and when

A new round usually means New Generation is about to hire and buy. The teams that reach out first get the meeting.

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  • Who you already know at New Generation, from your own LinkedIn network

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Company Information

Company

New Generation

Location

San Francisco, California, United States

About

New Gen builds commerce infrastructure that powers conversational shopping experiences across AI chat, generative website, and agentic shopping flows. New Gen transforms static brand product catalogs into structured, AI-readable data, allowing brands to deploy dynamic storefronts with natural language search that's tailored for both human customers and AI shopping agents.

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Fundz sees it the moment New Generation raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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New Generation raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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