Fundz

Groove Raises $45M Series B Funding Round Led By Viking Global Investors

PRIVATEOct 14, 2021

Amount Raised

$45 Million

Round Type

Series B

San FranciscoSoftwareSales And Marketing

Description

Groove, the leading sales engagement platform for enterprises using Salesforce, today announced that it has raised a $45 million Series B round of funding, led by Viking Global Investors. Existing investors Capital One Ventures, Level Equity, Quest Venture Partners, and Uncork Capital also participated in the round. Groove plans to use the funding to expand its international operations and accelerate its momentum in the enterprise segment of the market, having grown enterprise ARR 114% in the past twelve months with new customers that include Activision, iHeartMedia, LexisNexis, New Relic, TIBCO, Veeva, and Wintrust.

Quick answer

Groove raised $45 Million in a Series B round, dated October 14, 2021. Groove is based in San Francisco, California, United States.

How much did Groove raise?
Groove raised $45 Million in a Series B round on October 14, 2021.
What does Groove do?
Groove is the leading sales engagement platform for enterprises using Salesforce.
Where is Groove based and how big is it?
Groove is based in San Francisco, California, United States.

Source: Fundz verified event record.

Who else raised in Sales And Marketing and Software around the same time

Companies in the same sectors as Groove that raised within 45 days of this round, from Fundz verified event records.

  • AdWerx, Inc. raised $15M (Funding Round) on November 23, 2021.
  • HaptX, Inc. raised $4M (Seed) on November 23, 2021.
  • AdWerx, Inc. raised $2M (Seed) on November 16, 2021.
  • Knak raised $25M (Series A) on November 10, 2021.
  • Brightline Interactive, Inc. raised $15M on November 4, 2021.
  • Unlock raised $2M (Seed) on November 1, 2021.

Who to call at Groove, and when

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Company Information

Company

Groove

Location

San Francisco, California, United States

About

Groove is the leading sales engagement platform for enterprises using Salesforce. Built for the needs of relationship-based sellers, Groove increases rep productivity, drives Salesforce adoption, and provides revenue leaders with key insights to know what’s driving their business. Because Groove is Salesforce native, it has the most advanced activity capture in the industry, ensuring that revenue teams can rely on accurate reporting and forecasting, lowered compliance risk, and streamlined administration. Whether it’s automating CRM data entry or empowering reps to generate pipeline and close more deals, Groove gives reps 20% of their week back to focus on high-value activities. Over 70,000 people use Groove at some of the world’s largest and fastest-growing companies, including Google, BBVA, Atlassian, Uber, and Capital One. Groove has ranked #1 in customer satisfaction on G2 in five sales technology categories and has made the Inc. 5000 list of the fastest-growing privately held companies in the U.S. for three years in a row. To learn more, visit https://groove.co.

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Funding Insights

What this usually means
Timeline to next round
Series B companies typically work for 15-20 months before raising new capital
Growth expectations
Series B companies are expected to scale rapidly and expand market reach

Groove raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.