firmly raises $15M Series A led by Squarepoint Capital to scale agentic commerce infrastructure for merchants.
Amount Raised
$15 Million
Round Type
Series A
SeattleArtificial IntelligenceE CommerceMachine LearningInvestors
Description
firmly, a no-code agentic commerce platform, announced a $15 million Series A funding round led by Squarepoint Capital with participation from J.P. Morgan Payments, Mastercard, and Samsung NEXT. The company launched Ask Agent, an end-to-end conversational shopping experience for merchant websites featuring AI-powered product discovery, in-chat checkout, and customer support. firmly Connect serves as a common infrastructure layer enabling merchants to connect product catalogs, inventory, and payments across multiple AI platforms and commerce channels
Who else raised in E Commerce and Artificial Intelligence around the same time
Companies in the same sectors as firmly that raised within 45 days of this round, from Fundz verified event records.
- Thermit raised an undisclosed amount (Seed) on November 4, 2026.
- Wegofair raised $744K (Pre-Series A) on November 3, 2026.
- Dispatch Network raised $527K (Pre-Seed) on November 2, 2026.
- Artiso raised $3.3M (Pre-Seed) on October 28, 2026.
- Dalet Labs raised $7M (Pre-Seed) on October 28, 2026.
- Live2.ai raised $14M on October 27, 2026.
Who to call at firmly, and when
A new round usually means firmly is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day firmly raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at firmly, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at firmly. With Fundz connected, it knows.
AI made execution free. Knowing first is the whole game now.
Fundz sees it the moment firmly raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Related People
Funding Insights
What this usually meansfirmly raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
145 of these a day, filtered to the companies you pick, with the decision-maker attached.
5 screens from a live account. No signup.