Fundz

Fields Good raises $1.8M in Pre-Seed funding led by Female Founders Fund to scale its direct-to-consumer business and expand into TikTok Shop and Amazon.

PRIVATEMay 27, 2026

Amount Raised

$1.8 Million

Round Type

Pre-Seed

AustinFood and BeverageHospitalityE CommerceRetail

Investors

Female Founders Fund

Description

Fields Good, an Austin, TX-based cookie brand, raised $1.8M in Pre-Seed funding. The round was led by Female Founders Fund. The company intends to use the funds to scale its direct-to-consumer business and expand into TikTok Shop and Amazon. Founded by Kim Anderson and Ashley Fields, it aims for national retail distribution.

Who else raised in Food and Beverage and Hospitality around the same time

Companies in the same sectors as Fields Good that raised within 45 days of this round, from Fundz verified event records.

  • Good Roots Kitchenware raised $17M (Series B) on July 2, 2026.
  • Foodstories raised $5.3M (Funding Round) on June 15, 2026.
  • Reformed raised $22M (Series A) on July 9, 2026.
  • Manam Chocolate raised $9M (Funding Round) on June 11, 2026.
  • Jhatak raised an undisclosed amount (Seed) on June 2, 2026.
  • Lola raised $3M (Seed) on April 27, 2026.

Who to call at Fields Good, and when

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Company Information

Company

Fields Good

Location

Austin, Texas, United States

About

Fields Good is an Austin, TX-based cookie brand that pairs homestyle flavor with smart ingredients to bring together comfort and function. Founded by Kim Anderson and Ashley Fields, daughter of Debbi Fields, the brand aims to scale its direct-to-consumer business and expand into platforms like TikTok Shop and Amazon. Their debut offerings include a variety of cookies that emphasize quality ingredients and nostalgic flavors. The company is working towards establishing national retail distribution.

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2 contacts
Verified contactsAshley, Founder hiddenSee plans and pricing
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Fields Good raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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