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Retail intelligence firm Datavations raises $17m in Series A funding led by Forestay Capital to enhance data use in the building materials industry.

PRIVATEJul 15, 2025

Amount Raised

$17 Million

Round Type

Series A

New YorkSoftware Development

Investors

MorpheusForestay Capital

Description

Datavations has completed a Series A funding round, securing $17 million led by Forestay Capital. The funding aims to transform data utilization in the building materials sector, enabling teams to make faster, data-driven decisions. CEO Philip Odelfelt emphasized the company's goal to simplify complex data challenges. Investors are excited about Datavations' potential for growth across North America.

Quick answer

Datavations raised $17 Million in a Series A round, dated July 15, 2025. Investors: Morpheus and Forestay Capital. Datavations is based in New York, New York, United States.

How much did Datavations raise?
Datavations raised $17 Million in a Series A round on July 15, 2025.
Who invested in Datavations?
Morpheus and Forestay Capital are named as investors in this round.
What does Datavations do?
Prescriptive Analytics, Driven by Proprietary Data and AI, For Smarter Business Decisions Datavations is a market intelligence provider for the home improvement retail market.
Where is Datavations based and how big is it?
Datavations is based in New York, New York, United States.
Who are the decision-makers at Datavations?
Fundz holds 1 contact at Datavations. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Software Development around the same time

Companies in the same sectors as Datavations that raised within 45 days of this round, from Fundz verified event records.

  • Writerly Technology raised $2M (Seed) on August 15, 2025.
  • ARMILLA AI raised $1.3M on June 6, 2025.
  • Aibidia raised $28M (Series B) on June 4, 2025.

Who to call at Datavations, and when

A new round usually means Datavations is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Datavations raises, hires an executive or expands, scored against what you sell
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  • Who you already know at Datavations, from your own LinkedIn network

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Company Information

Company

Datavations

Location

New York, New York, United States

About

Prescriptive Analytics, Driven by Proprietary Data and AI, For Smarter Business Decisions Datavations is a market intelligence provider for the home improvement retail market. We help business intelligence, marketing, and sales teams at manufacturers gain market share with real-time competitive data in their largest retail channels.

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Datavations raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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