Fundz

Cordial Secures $50M In Series C Funding To Help Marketers Transform Customer Engagement

PRIVATEJul 26, 2022

Amount Raised

$50 Million

Round Type

Series C

San DiegoSoftwareAdvertisingEnterprise SoftwareAnalyticsMarketingMarketing AutomationSaaS

Description

Cordial, the cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, raised $50 million in a Series C venture round to drive personalized experiences for consumers. NewSpring led the round with new investor ABS Capital. This round brings the total investment in Cordial to $85 million including funding from previous investors High Alpha and Upfront Ventures.

Quick answer

Cordial raised $50 Million in a Series C round, dated July 26, 2022. Cordial is based in San Diego, California, United States.

How much did Cordial raise?
Cordial raised $50 Million in a Series C round on July 26, 2022.
What does Cordial do?
Cordial's technology helps companies like L.L. Bean, Orveon Global and Boot Barn automate high-conversion messages across email, SMS, mobile apps, social media, direct mail and more, driving scalable revenue and lasting..
Where is Cordial based and how big is it?
Cordial is based in San Diego, California, United States.
Who are the decision-makers at Cordial?
Fundz holds 1 contact at Cordial. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Advertising and Enterprise Software around the same time

Companies in the same sectors as Cordial that raised within 45 days of this round, from Fundz verified event records.

  • StepFunction raised $5M (Seed) on August 31, 2022.
  • Coalesce raised $23M on September 9, 2022.
  • Live Earth raised $10M (Funding Round) on September 8, 2022.
  • SaaS Alerts, Inc. raised $22M on September 8, 2022.
  • StarTree, Inc. raised $47M (Series B) on August 29, 2022.
  • Omni raised an undisclosed amount (Funding Round) on August 16, 2022.

Who to call at Cordial, and when

A new round usually means Cordial is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Cordial raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Cordial, from your own LinkedIn network

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Company Information

Company

Cordial

Location

San Diego, California, United States

About

Cordial's technology helps companies like L.L. Bean, Orveon Global and Boot Barn automate high-conversion messages across email, SMS, mobile apps, social media, direct mail and more, driving scalable revenue and lasting customer connections. Cordial was recognized as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024, receiving the highest possible scores in six criteria. The company was also named a fastest-growing company in the 2022 and 2023 Deloitte Technology Fast 500 and 2024 Inc. 5000 and won the Business Intelligence Group's Best Places to Work award in 2023.

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Fundz sees it the moment Cordial raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Cordial raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.