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California Naturals has closed a Series B funding round led by Align Ventures to support its growth in retailers such as Target and CVS, while also naming Hayden Hiatt as CEO.

PRIVATEJun 03, 2026

Round Type

Series B

Los AngelesHealth CareE CommerceFashionRetailBeautyLifestyleCosmetics

Investors

Elizabeth Street VenturesAlign Ventures

Description

California Naturals has successfully completed its Series B funding round, appointing Hayden Hiatt as the new CEO. The funding will enhance the brand's presence in major retailers and facilitate the launch of new product categories. Align Ventures led the investment round, with support from current investors. The company aims to expand access to affordable, high-quality personal care products.

Quick answer

California Naturals raised an undisclosed amount in a Series B round, dated June 3, 2026. Investors: Elizabeth Street Ventures and Align Ventures. California Naturals is based in Los Angeles, California, United States.

How much did California Naturals raise?
California Naturals raised an undisclosed amount in a Series B round on June 3, 2026.
Who invested in California Naturals?
Elizabeth Street Ventures and Align Ventures are named as investors in this round.
What does California Naturals do?
California Naturals is a personal care brand focused on creating clean, effective products that resonate with the California lifestyle.
Where is California Naturals based and how big is it?
California Naturals is based in Los Angeles, California, United States. Fundz records about 24 employees.
Who are the decision-makers at California Naturals?
Fundz holds 2 contacts at California Naturals, including the Director of Growth. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in E Commerce and Fashion around the same time

Companies in the same sectors as California Naturals that raised within 45 days of this round, from Fundz verified event records.

  • REMEDY Science raised $20M (Series A) on June 12, 2026.
  • Violette_FR raised $5M (Series B) on May 28, 2026.
  • BiTELAB raised $6.9M on May 19, 2026.
  • Praun raised an undisclosed amount (Pre-Series A) on July 13, 2026.
  • Fraganote raised $3M (Series A) on June 25, 2026.
  • Chosen raised $5M (Series A) on May 4, 2026.

Who to call at California Naturals, and when

A new round usually means California Naturals is about to hire and buy. The teams that reach out first get the meeting.

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Company Information

Company

California Naturals

Location

Los Angeles, California, United States

About

California Naturals is a personal care brand focused on creating clean, effective products that resonate with the California lifestyle. They offer a range of high-performing personal care items, including shampoo, body wash, and scalp serums. The brand is committed to making affordable, natural products accessible to consumers. Their recent leadership change aims to further enhance their growth and presence in major retail outlets.

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Related People

2 contacts
Verified contactsGrace L., Director of Growth hidden hiddenSee plans and pricing
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Funding Insights

What this usually means
Timeline to next round
Series B companies typically work for 15-20 months before raising new capital
Growth expectations
Series B companies are expected to scale rapidly and expand market reach

California Naturals raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.