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Awardco Raises $65 Million In Series A Funding To Accelerate The Rewards And Recognition Revolution

PRIVATEOct 28, 2021

Amount Raised

$65 Million

Round Type

Series A

LindonInformation TechnologyCommerce and ShoppingMedia And EntertainmentCommerce And ShoppingHuman Resources

Description

Awardco, the employee rewards and recognition company that builds culture through value-driven recognition, announced today that it raised $65 million in Series A funding to pioneer a new future for rewards, recognition, and compensation. This is the largest Series A funding in HR SaaS history and boosts Awardco's valuation to more than $900 million. The funding was led by General Catalyst and Ryan Smith, Qualtrics co-founder and Utah Jazz majority owner.

Quick answer

Awardco raised $65 Million in a Series A round, dated October 28, 2021. Awardco is based in Lindon, Utah, United States.

How much did Awardco raise?
Awardco raised $65 Million in a Series A round on October 28, 2021.
What does Awardco do?
Awardco builds culture, incentivizes behavior, and powers modern engagement through employee recognition and rewards.
Where is Awardco based and how big is it?
Awardco is based in Lindon, Utah, United States. Fundz records about 605 employees.
Who are the decision-makers at Awardco?
Fundz holds 1 contact at Awardco, including the Executive Officer, Director. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Commerce and Shopping and Media And Entertainment around the same time

Companies in the same sectors as Awardco that raised within 45 days of this round, from Fundz verified event records.

  • Fascination, LLC raised $160K (Seed) on December 10, 2021.
  • Pocket FM raised $22M (Series B) on December 6, 2021.
  • Purplle raised $65M (Series D) on November 25, 2021.
  • Gemini raised $400M (Private Equity) on November 18, 2021.
  • Kafene, Inc. raised $75M (Funding Round) on November 18, 2021.
  • SOS raised $3.4M (Seed) on November 15, 2021.

Who to call at Awardco, and when

A new round usually means Awardco is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Awardco raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Awardco, from your own LinkedIn network

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Company Information

Company

Awardco

Location

Lindon, Utah, United States

About

Awardco builds culture, incentivizes behavior, and powers modern engagement through employee recognition and rewards. Trusted by 3,000+ organizations, including Fortune 500 leaders, Awardco offers the world's largest reward network—no hidden fees, no inflated markups. With the flexibility to create recognition, incentive, milestone, and behavior-driven programs, Awardco drives engagement, improves retention, and delivers significant cost efficiencies.

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Related People

1 contact
Verified contactsSteve S., Executive Officer, DirectorSee plans and pricing
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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Awardco raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.