Position
Chief Marketing Officer
Company
Whoop
BostonCommerce and ShoppingHealthcareMedia And EntertainmentHealth CareEducationFitnessWellnessDescription
WHOOP has named Dirk-Jan 'DJ' van Hameren as Chief Marketing Officer amid significant growth, with membership surpassing 3 million. Van Hameren brings extensive marketing experience from Nike to further elevate WHOOP's brand presence in the health and performance sector.
Quick answer
WHOOP Appoints Dirk-Jan 'DJ' Van Hameren as Chief Marketing Officer (July 8, 2026). Whoop is based in Boston, Massachusetts, United States.
- Who is the new Chief Marketing Officer at Whoop?
- Whoop named Dirk-Jan 'DJ' van Hameren Chief Marketing Officer, announced July 8, 2026.
- What did Whoop announce on July 8, 2026?
- WHOOP has named Dirk-Jan 'DJ' van Hameren as Chief Marketing Officer amid significant growth, with membership surpassing 3 million. Van Hameren brings extensive marketing experience from Nike to further elevate WHOOP's brand presence in the health and performance sector.
- What does Whoop do?
- WHOOP, the human performance company, empowers people to unlock their potential and live longer, healthier lives.
- Where is Whoop based?
- Whoop is based in Boston, Massachusetts, United States.
- Which similar companies made leadership changes around the same time?
- DarioHealth (July 10, 2026), Bright Breaks (July 16, 2026), Planet Fitness (June 25, 2026) and Happiest Health (July 21, 2026) also announced leadership changes within 45 days of Whoop.
Source: Fundz verified event record.
Other recent leadership changes in Commerce and Shopping and Healthcare
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- DarioHealth Corp. Appoints Interim Management During Leadership Absence (July 10, 2026)
- Bright Appoints Ben Bishop as Chief Executive Officer (July 16, 2026)
- Planet Fitness Appoints Sudhanshu Priyadarshi as Chief Financial Officer (June 25, 2026)
- Happiest Health Appoints Ravi Joshi as President and CEO - Digital Healthcare (July 21, 2026)
- Your Reformer Appoints Jason Ellis as Chief Technology Officer (August 3, 2026)
- CrossFit CFO Dalibor Snyder Exits Company (August 3, 2026)
Who to call at Whoop, and when
A new leader at Whoop brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Whoop raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Whoop, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Whoop. With Fundz connected, it knows.
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Fundz sees it the moment Whoop changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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Whoop changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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