WHOOP Appoints Dirk-Jan Van Hameren as Chief Marketing Officer
Position
Chief Marketing Officer
Company
Whoop
BostonCommerce and ShoppingHealthcareMedia And EntertainmentHealth CareEducationFitnessWellnessDescription
In July, WHOOP has appointed Dirk-Jan van Hameren, former CMO at Nike, to lead its marketing efforts. This strategic hire comes after the company successfully secured a $575 million funding round.
Quick answer
WHOOP Appoints Dirk-Jan Van Hameren as Chief Marketing Officer (October 12, 2026). Whoop is based in Boston, Massachusetts, United States.
- Who is the new Chief Marketing Officer at Whoop?
- Whoop named Dirk-Jan van Hameren Chief Marketing Officer, announced October 12, 2026.
- What did Whoop announce on October 12, 2026?
- In July, WHOOP has appointed Dirk-Jan van Hameren, former CMO at Nike, to lead its marketing efforts. This strategic hire comes after the company successfully secured a $575 million funding round.
- Where did Dirk-Jan van Hameren work before joining Whoop?
- Dirk-Jan van Hameren joins from Nike.
- What does Whoop do?
- WHOOP, the human performance company, empowers people to unlock their potential and live longer, healthier lives.
- Where is Whoop based?
- Whoop is based in Boston, Massachusetts, United States.
- Which similar companies made leadership changes around the same time?
- Peloton (October 13, 2026), Talwalkars Better Value Fitness Limited (October 7, 2026), International Sports Sciences Association (ISSA) (October 6, 2026) and Hims & Hers Health (October 22, 2026) also announced leadership changes within 45 days of Whoop.
Source: Fundz verified event record.
Other recent leadership changes in Commerce and Shopping and Healthcare
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Peloton Interactive Announces Chief Accounting Officer Transition (October 13, 2026)
- Talwalkars Better Value Fitness Limited Appoints Shilpa Singh as Managing Director and Chief Financial Officer (October 7, 2026)
- International Sports Sciences Association Appoints Andrew Wyant as CEO (October 6, 2026)
- Hims & Hers Health names Jonathan Franklin Chief Accounting Officer (October 22, 2026)
- RockSalt Pilates Appoints Stephanie Knepp as Chief Operating Officer (October 30, 2026)
- Unbuzzd Wellness Inc. Appoints Michael Zapolin as Chief Executive Officer (September 23, 2026)
Who to call at Whoop, and when
A new leader at Whoop brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Whoop raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Whoop, from your own LinkedIn network
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