Position
Executive Vice President
Company
The Vitamin Shoppe
SecaucusHealth CareRetailDietary SupplementsNutritionDescription
The Vitamin Shoppe has announced the appointment of Mike Forbes as Executive Vice President and Chief Strategy Officer, effective August 5, 2025. In this newly created role, Forbes will lead the company's enterprise-wide strategy focused on digital acceleration and innovation.
Quick answer
The Vitamin Shoppe Appoints Mike Forbes as Chief Strategy Officer (August 6, 2025). The Vitamin Shoppe is based in Secaucus, New Jersey, United States.
- Who is the new Executive Vice President at The Vitamin Shoppe?
- The Vitamin Shoppe named Mike Forbes Executive Vice President, announced August 6, 2025.
- What did The Vitamin Shoppe announce on August 6, 2025?
- The Vitamin Shoppe has announced the appointment of Mike Forbes as Executive Vice President and Chief Strategy Officer, effective August 5, 2025. In this newly created role, Forbes will lead the company's enterprise-wide strategy focused on digital acceleration and innovation.
- What does The Vitamin Shoppe do?
- The Vitamin Shoppe is a health and supplements retailer operating over 650 stores.
- Where is The Vitamin Shoppe based?
- The Vitamin Shoppe is based in Secaucus, New Jersey, United States.
- Which similar companies made leadership changes around the same time?
- Celsius Holdings (September 8, 2025), Nature's Emporium (August 5, 2025), United Natural Foods (August 5, 2025) and 1440 Foods (August 4, 2025) also announced leadership changes within 45 days of The Vitamin Shoppe.
Source: Fundz verified event record.
Other recent leadership changes in Retail and Dietary Supplements
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Celsius Holdings Appoints Rishi Daing as Chief Marketing Officer (September 8, 2025)
- Nature's Emporium Appoints Steve Hollingsworth as Chief Executive Officer (August 5, 2025)
- United Natural Foods Appoints David Best as President and Chief Executive Officer of Retail (August 5, 2025)
- 1440 Foods Appoints Joey Bergstein as Chief Executive Officer (August 4, 2025)
- LR Health & Beauty Appoints Jörg Körfer as Chief Executive Officer (July 22, 2025)
- Walgreens Boots Alliance Appoints Mike Motz as Chief Executive Officer (August 28, 2025)
Who to call at The Vitamin Shoppe, and when
A new leader at The Vitamin Shoppe brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day The Vitamin Shoppe raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at The Vitamin Shoppe, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at The Vitamin Shoppe. With Fundz connected, it knows.
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Fundz sees it the moment The Vitamin Shoppe changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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The Vitamin Shoppe changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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