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Sundance Institute Appoints Tracy Brady as Chief Marketing Officer

PRIVATEOct 20, 2026
New to company · from Green Thumb Industries“She most recently was at Green Thumb Industries, serving as senior VP of communications and social impact.”

Position

Chief Marketing Officer

Company

Sundance Institute

Tracy Brady
Park CityMusicNon ProfitArtPerforming ArtsFilm

Description

Tracy Brady has been appointed as the chief marketing, brand and communications officer of Sundance Institute. She will focus on unifying the organization's messaging and public presence as it prepares to transition to Boulder, Colorado, for the 2027 Sundance Film Festival.

Quick answer

Sundance Institute Appoints Tracy Brady as Chief Marketing Officer (October 20, 2026). Sundance Institute is based in Park City, Utah, United States.

Who is the new Chief Marketing Officer at Sundance Institute?
Sundance Institute named Tracy Brady Chief Marketing Officer, announced October 20, 2026.
What did Sundance Institute announce on October 20, 2026?
Tracy Brady has been appointed as the chief marketing, brand and communications officer of Sundance Institute. She will focus on unifying the organization's messaging and public presence as it prepares to transition to Boulder, Colorado, for the 2027 Sundance Film Festival.
Where did Tracy Brady work before joining Sundance Institute?
Tracy Brady joins from Green Thumb Industries.
What does Sundance Institute do?
Sundance Institute is a nonprofit organization dedicated to the discovery and development of independent artists and audiences.
Where is Sundance Institute based?
Sundance Institute is based in Park City, Utah, United States.
Which similar companies made leadership changes around the same time?
HYBE (October 16, 2026), NAISDA (October 27, 2026), St. Olaf College (November 3, 2026) and Harbourfront Centre (October 5, 2026) also announced leadership changes within 45 days of Sundance Institute.

Source: Fundz verified event record.

Other recent leadership changes in Music and Non Profit

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Sundance Institute, and when

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Company Information

Company

Sundance Institute

Location

Park City, Utah, United States

About

Sundance Institute is a nonprofit organization dedicated to the discovery and development of independent artists and audiences. Through its programs, the Institute seeks to discover, support, and inspire independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work.

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