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SORRY SUGAR Appoints Palash Arneja as Chief Executive Officer

PRIVATEOct 06, 2026

Position

Chief Executive Officer

Company

Sorry Sugar

Palash Arneja
GurgaonFood and BeverageHospitalityRetailFood Processing

Description

SORRY SUGAR has appointed Palash Arneja as Founder and Chief Executive Officer to lead the brand's next phase of growth. His extensive experience in building consumer businesses will be pivotal as the company aims to make zero-added-sugar products more mainstream.

Quick answer

SORRY SUGAR Appoints Palash Arneja as Chief Executive Officer (October 6, 2026). Sorry Sugar is based in Gurgaon, Haryana, India.

Who is the new Chief Executive Officer at Sorry Sugar?
Sorry Sugar named Palash Arneja Chief Executive Officer, announced October 6, 2026.
What did Sorry Sugar announce on October 6, 2026?
SORRY SUGAR has appointed Palash Arneja as Founder and Chief Executive Officer to lead the brand's next phase of growth. His extensive experience in building consumer businesses will be pivotal as the company aims to make zero-added-sugar products more mainstream.
What does Sorry Sugar do?
Sorry Sugar is a Gurugram-based beverage brand offering zero added sugar drinks sweetened with monk fruit and containing fibre.
Where is Sorry Sugar based?
Sorry Sugar is based in Gurgaon, Haryana, India.
Which similar companies made leadership changes around the same time?
The Marzetti Company (October 9, 2026), Utz Brands (November 9, 2026), Laurens Spethmann Holding (November 10, 2026) and Kettle Cuisine (August 26, 2026) also announced leadership changes within 45 days of Sorry Sugar.

Source: Fundz verified event record.

Other recent leadership changes in Food and Beverage and Hospitality

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Sorry Sugar, and when

A new leader at Sorry Sugar brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Sorry Sugar

Location

Gurgaon, Haryana, India

About

Sorry Sugar is a Gurugram-based beverage brand offering zero added sugar drinks sweetened with monk fruit and containing fibre. Founded in 2024, the company provides coffee-based flavours and positioning its products as alternatives for consumers reducing sugar intake. The brand generated over Rs 1 crore in revenue in its first month and operates three offline stores across Gurugram and Delhi.

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Related People

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