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Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

PUBLIC · HOGAug 04, 2025

Position

President

Company

Harley-Davidson

Artie Starrs
MilwaukeeManufacturingAutomotive

Description

On August 4, 2025, Harley-Davidson announced the appointment of Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Starrs, previously CEO of Topgolf, brings extensive experience in managing strong brands and driving growth.

Quick answer

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer (August 4, 2025). Harley-Davidson is based in Milwaukee, Wisconsin, United States.

Who is the new President at Harley-Davidson?
Harley-Davidson named Artie Starrs President, announced August 4, 2025.
What did Harley-Davidson announce on August 4, 2025?
On August 4, 2025, Harley-Davidson announced the appointment of Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Starrs, previously CEO of Topgolf, brings extensive experience in managing strong brands and driving growth.
What does Harley-Davidson do?
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services, dedicated to building the world’s most desirable motorcycle brand through innovation and the pursuit...
Where is Harley-Davidson based?
Harley-Davidson is based in Milwaukee, Wisconsin, United States.
Which similar companies made leadership changes around the same time?
OPG Mobility (August 4, 2025), Highline Warren (August 6, 2025), Jaguar Land Rover (July 31, 2025) and NexaMotion Group (July 29, 2025) also announced leadership changes within 45 days of Harley-Davidson.

Source: Fundz verified event record.

Other recent leadership changes in Automotive and Manufacturing

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Harley-Davidson, and when

A new leader at Harley-Davidson brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Harley-Davidson

Location

3700 W Juneau Ave

Milwaukee, Wisconsin, United States

About

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services, dedicated to building the world’s most desirable motorcycle brand through innovation and the pursuit of adventure. Since 1903, the company has shaped motorcycle culture with distinctive motorcycles, experiences, accessories, riding gear and apparel, while its financial services division provides financing and insurance to support riders. Harley-Davidson also holds a controlling interest in LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the U.S., aiming to lead the future of urban electric motorcycling.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.