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Generous Brands Appoints Andrew Katz as Chief Marketing Officer

PRIVATEOct 19, 2026
New to company · from Athletic Brewing Company“Andrew joins from Athletic Brewing Company, where he served as CMO.”

Position

Chief Marketing Officer

Company

Generous Brands

Andrew Katz
Food and BeverageRetail

Description

Generous Brands has appointed Andrew Katz as Chief Marketing Officer, enhancing senior marketing leadership as it develops its premium beverage portfolio. Andrew brings a wealth of experience from his previous role at Athletic Brewing Company and other notable brands.

Quick answer

Generous Brands Appoints Andrew Katz as Chief Marketing Officer (October 19, 2026).

Who is the new Chief Marketing Officer at Generous Brands?
Generous Brands named Andrew Katz Chief Marketing Officer, announced October 19, 2026.
What did Generous Brands announce on October 19, 2026?
Generous Brands has appointed Andrew Katz as Chief Marketing Officer, enhancing senior marketing leadership as it develops its premium beverage portfolio. Andrew brings a wealth of experience from his previous role at Athletic Brewing Company and other notable brands.
Where did Andrew Katz work before joining Generous Brands?
Andrew Katz joins from Athletic Brewing Company.
What does Generous Brands do?
Generous Brands is a leading platform in premium refrigerated beverages in North America, dedicated to inspiring people to thrive through vibrant nutrition.
Which similar companies made leadership changes around the same time?
Mondelēz International (October 19, 2026), Tabacalera USA (October 20, 2026), Post Holdings (October 16, 2026) and NutriExpert (October 22, 2026) also announced leadership changes within 45 days of Generous Brands.

Source: Fundz verified event record.

Other recent leadership changes in Food and Beverage and Retail

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Generous Brands, and when

A new leader at Generous Brands brings new priorities and often new vendors. The first weeks are when they listen.

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  • Who you already know at Generous Brands, from your own LinkedIn network

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Company Information

Company

Generous Brands

About

Generous Brands is a leading platform in premium refrigerated beverages in North America, dedicated to inspiring people to thrive through vibrant nutrition. It offers brands like Bolthouse Farms, Evolution Fresh, and SAMBAZON. With a portfolio nearing $1 billion in retail sales, Generous Brands emphasizes health-conscious consumer needs. The company has strong manufacturing capabilities and a differentiated distribution network.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.