Position
Chief Executive Officer
Company
California Naturals
Los AngelesHealth CareE CommerceFashionRetailBeautyLifestyleCosmeticsDescription
California Naturals has announced the appointment of Hayden Hiatt as the new CEO, succeeding founder Shelby Wild. Hiatt, who previously served as the Chief Operating Officer, will lead the company as it embarks on new growth initiatives following its recent Series B funding round.
Quick answer
California Naturals Appoints Hayden Hiatt as Chief Executive Officer (June 3, 2026). California Naturals is based in Los Angeles, California, United States.
- Who is the new Chief Executive Officer at California Naturals?
- California Naturals named Hayden Hiatt Chief Executive Officer, announced June 3, 2026.
- What did California Naturals announce on June 3, 2026?
- California Naturals has announced the appointment of Hayden Hiatt as the new CEO, succeeding founder Shelby Wild. Hiatt, who previously served as the Chief Operating Officer, will lead the company as it embarks on new growth initiatives following its recent Series B funding round.
- What does California Naturals do?
- California Naturals is a personal care brand focused on creating clean, effective products that resonate with the California lifestyle.
- Where is California Naturals based?
- California Naturals is based in Los Angeles, California, United States.
- Which similar companies made leadership changes around the same time?
- The Estée Lauder Companies (July 17, 2026), Kering (June 1, 2026), Bath & Body Works (May 27, 2026) and Space NK (May 5, 2026) also announced leadership changes within 45 days of California Naturals.
Source: Fundz verified event record.
Other recent leadership changes in E Commerce and Fashion
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- The Estée Lauder Companies Inc. Appoints Madeleine Boyd as Senior Vice President (July 17, 2026)
- Kering Appoints Gianfranco D’Attis as Chief Executive Officer of Alexander McQueen (June 1, 2026)
- Bath Appoints Tom Javitch as Interim Chief Financial Officer (May 27, 2026)
- Space NK's Chief Commercial Officer Margaret Mitchell to Depart (May 5, 2026)
- L’Occitane Group Appoints Jordan Saxemard as Chief Executive Officer (April 30, 2026)
- Caliray Appoints William Smolen as Chief Executive Officer (June 5, 2026)
Who to call at California Naturals, and when
A new leader at California Naturals brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day California Naturals raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at California Naturals, from your own LinkedIn network
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Fundz sees it the moment California Naturals changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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California Naturals changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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