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Butterfield & Robinson Appoints Alexander Green as Chief Marketing Officer and Kristi Elborne as Chief Experience Officer

PRIVATESep 17, 2025

Position

Chief Experience Officer

Company

Butterfield & Robinson

Kristi Elborne
kristi.elborne@butterfield.com
TorontoTravelTourism

Description

Butterfield & Robinson expands its executive team with the appointment of Alexander Green as Chief Marketing Officer and Kristi Elborne as Chief Experience Officer. These leadership changes aim to drive innovation and global growth as the company celebrates its 60th anniversary.

Quick answer

Butterfield & Robinson Appoints Alexander Green as Chief Marketing Officer and Kristi Elborne as Chief Experience Officer (September 17, 2025). Butterfield & Robinson is based in Toronto, Ontario, Canada.

Who is the new Chief Experience Officer at Butterfield & Robinson?
Butterfield & Robinson named Kristi Elborne Chief Experience Officer, announced September 17, 2025.
What did Butterfield & Robinson announce on September 17, 2025?
Butterfield & Robinson expands its executive team with the appointment of Alexander Green as Chief Marketing Officer and Kristi Elborne as Chief Experience Officer. These leadership changes aim to drive innovation and global growth as the company celebrates its 60th anniversary.
What does Butterfield & Robinson do?
Butterfield & Robinson—the world’s premier active travel company—designs incredible journeys to the world’s most amazing places.
Where is Butterfield & Robinson based?
Butterfield & Robinson is based in Toronto, Ontario, Canada.
Which similar companies made leadership changes around the same time?
Secret Food Tours (September 15, 2025), Atout France (September 15, 2025), Cleartrip (September 20, 2025) and Novaturas Group (September 23, 2025) also announced leadership changes within 45 days of Butterfield & Robinson.

Source: Fundz verified event record.

Other recent leadership changes in Travel and Tourism

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Butterfield & Robinson, and when

A new leader at Butterfield & Robinson brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Butterfield & Robinson

Location

Toronto, Ontario, Canada

About

Butterfield & Robinson—the world’s premier active travel company—designs incredible journeys to the world’s most amazing places. Crafted from the finest ingredients (exceptional lodgings, incomparable access, stellar wines and food, experienced guides and more than a few secrets), B&R’s trips combine active adventure with unparalleled cultural immersion in the world’s greatest destinations. Options include biking, walking, family and multi-active itineraries plus an unmatched custom trip planning division that features experts whose knowledge covers the globe.

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Related People

Kristi
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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.