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Birdie Appoints Alastair Douglas as Chief Executive Officer

PRIVATEOct 07, 2026
New to company“Alastair joined Birdie last week, and will work alongside Max through October before taking over.”

Position

Chief Executive Officer

Company

Birdie

Alastair Douglas
alastair.douglas@birdie.care
Information TechnologySoftwareHealth CareArtificial Intelligence

Description

Birdie has announced the appointment of Alastair Douglas as its Chief Executive Officer, effective November. He will succeed Max Parmentier, who will transition to the role of Chair of the Board.

Quick answer

Birdie Appoints Alastair Douglas as Chief Executive Officer (October 7, 2026).

Who is the new Chief Executive Officer at Birdie?
Birdie named Alastair Douglas Chief Executive Officer, announced October 7, 2026.
What did Birdie announce on October 7, 2026?
Birdie has announced the appointment of Alastair Douglas as its Chief Executive Officer, effective November. He will succeed Max Parmentier, who will transition to the role of Chair of the Board.
What does Birdie do?
Birdie is a smart homecare technology provider that aims to enhance the quality of life for care recipients.
Which similar companies made leadership changes around the same time?
Tennr (September 21, 2026), Ava Sure (November 2, 2026), Wix (November 10, 2026) and TEN (October 7, 2026) also announced leadership changes within 45 days of Birdie.

Source: Fundz verified event record.

Other recent leadership changes in Software and Health Care

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Birdie, and when

A new leader at Birdie brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Birdie

About

Birdie is a smart homecare technology provider that aims to enhance the quality of life for care recipients. Established in 2017, it has become the leading homecare software provider in the UK. Birdie leverages AI to transform care delivery and streamline operations for agencies. The company supports over 1,200 agencies in delivering critical services to 125,000 care recipients.

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Related People

Alastair
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Birdie changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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