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Sally Beauty Partners with the Dallas Cowboys Cheerleaders to Enhance Fan Engagement

Sep 27, 2026

Contract Type

partnership

DentonHealth CareE CommerceFashionRetailBeautyLifestyleCosmetics

Description

Sally Beauty has entered a multi-year partnership with the Dallas Cowboys and its cheerleaders, integrating beauty products into fan experiences. The collaboration will feature in-stadium advertising and digital media, aiming to engage the Cowboys fanbase through beauty-related activations throughout the season.

Quick answer

Sally Beauty Partners with the Dallas Cowboys Cheerleaders to Enhance Fan Engagement (September 27, 2026). Sally Beauty is based in Denton, Texas, United States.

What agreement did Sally Beauty announce on September 27, 2026?
Sally Beauty has entered a multi-year partnership with the Dallas Cowboys and its cheerleaders, integrating beauty products into fan experiences. The collaboration will feature in-stadium advertising and digital media, aiming to engage the Cowboys fanbase through beauty-related activations throughout the season.
What does Sally Beauty do?
Sally Beauty Holdings, Inc. is a leader in professional hair color and beauty supplies, distributing products globally through its Sally Beauty Supply and Beauty Systems Group businesses.
Where is Sally Beauty based?
Sally Beauty is based in Denton, Texas, United States.
Which similar companies announced agreements around the same time?
The Estée Lauder Companies (October 30, 2026), Rhode (November 2, 2026), Ulta Beauty (October 20, 2026) and Cosmax Group (October 21, 2026) also announced agreements within 45 days of Sally Beauty.

Source: Fundz verified event record.

Other recent agreements in E Commerce and Fashion

Contracts and agreements at companies in the same sectors within 45 days, from Fundz verified event records.

Company Information

Company

Sally Beauty

Location

3001 Colorado Boulevard

Denton, Texas, United States

About

Sally Beauty Holdings, Inc. is a leader in professional hair color and beauty supplies, distributing products globally through its Sally Beauty Supply and Beauty Systems Group businesses. The company offers a wide range of hair care, nail, and skin care products, featuring proprietary brands like Ion®, Bondbar®, and others. With extensive product selections, Sally Beauty supports both professional salons and retail consumers. They are known for their commitment to innovation and quality in the beauty industry.

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What this usually means
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

Sally Beauty signed a new agreement. Fundz surfaces partnerships and contracts as they are announced.

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