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McDonald's maintains a $40 million annual partnership with FIFA and runs its largest World Cup campaign this summer.
Contract Type
partnership
ChicagoFood and BeverageFood And BeverageHospitalityGroceryRetailRestaurantsDescription
McDonald's has sustained a long-term partnership with FIFA, valued at approximately $40 million each year. This summer, the company executed its most significant World Cup marketing campaign to date.
Quick answer
McDonald's maintains a $40 million annual partnership with FIFA and runs its largest World Cup campaign this summer. (October 30, 2026). McDonald's is based in Chicago, Illinois, United States.
- What agreement did McDonald's announce on October 30, 2026?
- McDonald's has sustained a long-term partnership with FIFA, valued at approximately $40 million each year. This summer, the company executed its most significant World Cup marketing campaign to date.
- What does McDonald's do?
- McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries.
- Where is McDonald's based?
- McDonald's is based in Chicago, Illinois, United States.
- Which similar companies announced agreements around the same time?
- Chaiiwala (November 9, 2026), smartseller (November 5, 2026), Lidl Stiftung & KG (November 7, 2026) and Shoprite Holdings (November 9, 2026) also announced agreements within 45 days of McDonald's.
Source: Fundz verified event record.
Other recent agreements in Food and Beverage and Food And Beverage
Contracts and agreements at companies in the same sectors within 45 days, from Fundz verified event records.
- Chaiiwala Partners with One Retail to Establish Cafés in UK Hospitals and Travel Hubs. (November 9, 2026)
- smartseller takes over retail and F&B operations at Bremen Airport under a 10-year contract. (November 5, 2026)
- Lidl Engages in Multi-Year Partnership as Official Fresh Food Partner for Major Spanish Cycling Events. (November 7, 2026)
- Shoprite partners with Investec to expand financial services and launch a new debit card. (November 9, 2026)
- FIS partners with Kaufland to sponsor Nordic skiing events from 2026-27 season. (October 20, 2026)
- Tyson Foods and Allied Beef Company Form Partnership to Enhance Cattle Supply Chain. (November 9, 2026)
Agreement Insights
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