Fundz

Scientific Games Acquires Sideplay Entertainment

Aug 24, 2021

Acquiring Company

Scientific Games

Acquired Company

Sideplay Entertainment

AtlantaGamingConsulting

Description

Scientific Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the "Company") announced that it has signed an agreement to acquire Sideplay Entertainment ("Sideplay"), a leading digital "eInstant" content studio, to expand Scientific Games' portfolio of iLottery content and accelerate the global market penetration of its iLottery business, subject to final regulatory approval. The combination of Sideplay's innovative portfolio of digital games and agile content distribution technology with Scientific Games' iLottery platforms and digital solutions is expected to increase player engagement and drive further growth of the Company's iLottery solutions in markets around the world.

Quick answer

Scientific Games is acquiring Sideplay Entertainment, announced August 24, 2021. Scientific Games is based in Atlanta, Georgia, United States.

How much did Scientific Games pay for Sideplay Entertainment?
The deal value was not disclosed.
What does Scientific Games do?
Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs.
Where are Scientific Games and Sideplay Entertainment based?
Scientific Games is based in Atlanta, Georgia, United States.
Who are the decision-makers at Scientific Games?
Fundz holds 3 contacts at Scientific Games. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Gaming and Consulting

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

Who to call at Scientific Games, and when

When Scientific Games changes hands, the new owners review vendors, systems and leadership. That is when the door opens.

  • An alert the day Scientific Games raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Scientific Games, from your own LinkedIn network

Works inside ChatGPT and Claude. Ask who to call at Scientific Games. With Fundz connected, it knows.

Watch Fundz in
See plan options
Trusted byOracleSnowflakeCloudflareLinkedInGoogleSalesforce 4.8/5 on G2

Company Information

Company

Scientific Games

Location

Atlanta, Georgia, United States

About

Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment Scientific Games makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

Mike
Likely contact at this company
••••••••@••••••••

See Mike's verified email →

Beth
Likely contact at this company
••••••••@••••••••

See Beth's verified email →

Laura
Likely contact at this company
••••••••@••••••••

See Laura's verified email →

Create an account to reveal verified emails
Predictive Intelligence
Strategic

ML-powered predictions for Scientific Games's next move

Learn about Strategic plan

Frequently asked

Who acquired Sideplay Entertainment?

Sideplay Entertainment was acquired by Scientific Games, based in Atlanta. The deal was reported on August 24, 2021. Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. Scientific Games is privately held and operates in Gaming.

When did Scientific Games acquire Sideplay Entertainment?

Scientific Games's acquisition of Sideplay Entertainment was reported on August 24, 2021. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Sideplay Entertainment do?

Sideplay Entertainment is the company acquired in this transaction. It is privately held.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

5 screens from a live account. No signup.

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.