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Priority Software acquires Fireberry to boost CRM

Nov 05, 2026

Acquiring Company

Priority Software

Acquired Company

Fireberry

Rosh HaAyinInformation TechnologyCommerce and ShoppingFinancial ServicesSoftwareData And AnalyticsPaymentsEnterprise SoftwareSoftwareArtificial IntelligenceEnterprise SoftwareAnalyticsSaaSCRM

Description

Priority Software has acquired Fireberry, enhancing its AI-driven business management solutions. This acquisition integrates Fireberry's advanced CRM capabilities into Priority's Cloud ERP, providing customers with a comprehensive business management suite. The move aims to empower organizations with real-time insights and intelligent automation for improved decision-making.

Quick answer

Priority Software is acquiring Fireberry, announced November 5, 2026. Priority Software is based in Rosh HaAyin, Tel Aviv District, Israel.

How much did Priority Software pay for Fireberry?
The deal value was not disclosed.
What does Priority Software do?
Priority is a leading provider of scalable and agile cloud business management solutions for various industries and organizations of all sizes, from global enterprises to small and growing businesses.
Where are Priority Software and Fireberry based?
Priority Software is based in Rosh HaAyin, Tel Aviv District, Israel.
Who are the decision-makers at Priority Software?
Fundz holds 2 contacts at Priority Software. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Commerce and Shopping and Financial Services

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Company Information

Company

Priority Software

Location

Rosh HaAyin, Tel Aviv District, Israel

About

Priority is a leading provider of scalable and agile cloud business management solutions for various industries and organizations of all sizes, from global enterprises to small and growing businesses. Recognized by top industry experts and analysts for its product innovation, Priority provides real-time access to business data and insights from any desktop or mobile device, enabling organizations to increase operational efficiency, improve the customer experience, identify new opportunities, and outpace the competition.

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Frequently asked

Who acquired Fireberry?

Fireberry was acquired by Priority Software, based in Rosh HaAyin. The deal was reported on November 5, 2026. Priority is a leading provider of scalable and agile cloud business management solutions for various industries and organizations of all sizes, from global enterprises to small and growing businesses. Priority Software is privately held and operates in Information Technology.

When did Priority Software acquire Fireberry?

Priority Software's acquisition of Fireberry was reported on November 5, 2026. Priority Software has acquired Fireberry, enhancing its AI-driven business management solutions. This acquisition integrates Fireberry's advanced CRM capabilities into Priority's Cloud ERP, providing customers with a comprehensive business management suite. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Fireberry do?

Fireberry is an all-in-one CRM platform designed to enhance business operations from the first interaction to long-term customer loyalty. It is privately held, operating in Software.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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