Acquiring Company
Aviva
Acquired Company
Direct Line Group
HampshireFinancial ServicesLendingTravelMarketplaceEmployee BenefitsAutomotiveFleet ManagementInsuranceDescription
Aviva has announced its plan to acquire Direct Line for £3.7 billion. The acquisition is subject to a competition probe as part of the regulatory approval process. This move is part of Aviva's strategy to strengthen its position in the insurance market. The outcome of the competition review will determine the future of the acquisition.
Quick answer
Aviva is acquiring Direct Line Group for $4.8 billion, announced May 14, 2025.
- How much did Aviva pay for Direct Line Group?
- The reported deal value is $4.8 billion.
- Where are Aviva and Direct Line Group based?
- Direct Line Group is based in Hampshire, England, United Kingdom.
- Who are the decision-makers at Aviva?
- Fundz holds 4 contacts at Aviva. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Financial Services and Lending
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Aviva to complete £3.7bn takeover of Direct Line, $4.8B (June 17, 2025)
- BCIC acquires JN General Insurance for growth (June 11, 2025)
- Brown & Brown to acquire RSC Topco for $9.8 billion, $9.8B (June 22, 2025)
- The Clear Group acquires Surrey insurance broker (June 19, 2025)
- Brown & Brown to acquire Risk Strategies for $10 billion, $10B (June 9, 2025)
- Insular Life completes acquisition of Generali Philippines (May 23, 2025)
Who to call at Aviva, and when
When Aviva changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Aviva raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Aviva, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Direct Line Group?
Direct Line Group was acquired by Aviva. The deal was reported on May 14, 2025. Aviva is privately held and operates in Financial Services.
When did Aviva acquire Direct Line Group?
Aviva's acquisition of Direct Line Group was reported on May 14, 2025. Aviva has announced its plan to acquire Direct Line for £3.7 billion. The acquisition is subject to a competition probe as part of the regulatory approval process. This move is part of Aviva's strategy to strengthen its position in the insurance market. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Direct Line Group do?
Direct Line Group is a leading insurance company in the UK with recognizable brands in the retail and commercial market. It is privately held, operating in Travel, and is based in Hampshire.
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