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Zinzino acquires Truvy for expanded distribution

PRIVATESep 25, 2025

Acquiring Company

Zinzino AB (publ)

Acquired Company

Truvy

Västra FrölundaDraperBiotechnologyHealth CareDietary SupplementsNutritionHealth Care

Description

Zinzino has completed its acquisition of Truvy, a North American direct sales company. This strategic move will enhance Zinzino’s distribution capacity in North America, Latin America, and South Korea. Zinzino is expected to pay USD 4 million, with additional payments potentially reaching USD 16 million based on future sales. The acquisition aligns with Zinzino's growth plans in innovative health technology.

Quick answer

Zinzino AB (publ) is acquiring Truvy, announced September 25, 2025. Zinzino AB (publ) is based in Västra Frölunda, Västra Götaland County, Sweden.

How much did Zinzino AB (publ) pay for Truvy?
The deal value was not disclosed.
What does Zinzino AB (publ) do?
Zinzino AB (publ) is a global company in direct sales that specializes in improving personal health and wellness through innovative biotechnology and a groundbreaking product portfolio marketed through direct sales.
Where are Zinzino AB (publ) and Truvy based?
Zinzino AB (publ) is based in Västra Frölunda, Västra Götaland County, Sweden. Truvy is based in Draper, Utah, United States.
Who are the decision-makers at Zinzino AB (publ)?
Fundz holds 2 contacts at Zinzino AB (publ). Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Zinzino AB (publ)

Location

Västra Frölunda, Västra Götaland County, Sweden

About

Zinzino AB (publ) is a global company in direct sales that specializes in improving personal health and wellness through innovative biotechnology and a groundbreaking product portfolio marketed through direct sales. The company has a visionary mindset, tech first perspective, and a strong position to capitalize on current trends.

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Frequently asked

Who acquired Truvy?

Truvy was acquired by Zinzino AB (publ), based in Västra Frölunda. The deal was reported on September 25, 2025. Zinzino AB (publ) is a global company in direct sales that specializes in improving personal health and wellness through innovative biotechnology and a groundbreaking product portfolio marketed through direct sales. Zinzino AB (publ) is privately held and operates in Biotechnology.

When did Zinzino AB (publ) acquire Truvy?

Zinzino AB (publ)'s acquisition of Truvy was reported on September 25, 2025. Zinzino has completed its acquisition of Truvy, a North American direct sales company. This strategic move will enhance Zinzino’s distribution capacity in North America, Latin America, and South Korea. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Truvy do?

Truvy® is all about real people and real results. Our mission is to empower you to embrace total well-being with consciously designed, science-backed, and gimmick-free products. It is privately held, operating in Health Care, and is based in Draper.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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