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Dotdigital acquires Alia Software for $60 million

Mar 04, 2026

Acquiring Company

Dotdigital Group

Acquired Company

Alia Software

LondonNew YorkSoftwareAdvertisingArtificial IntelligenceSaaSCRMAnalyticsMarketingMarketing AutomationSoftwareArtificial IntelligenceE CommerceSaaS

Description

Dotdigital Group plc has agreed to acquire Alia Software Inc for $60 million, enhancing its customer experience platform. The deal includes $30 million upfront, with the remainder contingent on performance. This acquisition is part of Dotdigital's strategy to build a multi-product business and strengthen its market position. Alia's technology will enhance Dotdigital's ability to capture first-party data and improve customer conversion rates.

Quick answer

Dotdigital Group is acquiring Alia Software for $60 million, announced March 4, 2026. Dotdigital Group is based in London, England, United Kingdom.

How much did Dotdigital Group pay for Alia Software?
The reported deal value is $60 million.
What does Dotdigital Group do?
Dotdigital Group plc is a leading SaaS provider specializing in customer experience and data platforms (CXDP).
Where are Dotdigital Group and Alia Software based?
Dotdigital Group is based in London, England, United Kingdom. Alia Software is based in New York, New York, United States.
Who are the decision-makers at Dotdigital Group?
Fundz holds 1 contact at Dotdigital Group. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Dotdigital Group

Location

London, England, United Kingdom

About

Dotdigital Group plc is a leading SaaS provider specializing in customer experience and data platforms (CXDP). The company focuses on empowering marketers by integrating data-driven strategies into their marketing efforts. It helps businesses enhance their marketing mix with automation and cross-channel solutions.

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Frequently asked

Who acquired Alia Software?

Alia Software was acquired by Dotdigital Group, based in London. The deal was reported on March 4, 2026. Dotdigital Group plc is a leading SaaS provider specializing in customer experience and data platforms (CXDP). Dotdigital Group is privately held and operates in Software.

When did Dotdigital Group acquire Alia Software?

Dotdigital Group's acquisition of Alia Software was reported on March 4, 2026. Dotdigital Group plc has agreed to acquire Alia Software Inc for $60 million, enhancing its customer experience platform. The deal includes $30 million upfront, with the remainder contingent on performance. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Alia Software do?

Alia Software Inc is an AI-powered platform that provides pop-up and email/SMS list-growth tools for Shopify merchants. Founded in 2022, Alia helps brands convert anonymous visitors into known contacts through intelligent pop-ups. It is privately held, operating in Software, and is based in New York.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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