Acquiring Company
BeautyPro
Acquired Company
Supercover
British Columbia
United KingdomE CommerceFashionBeautyLifestyleCosmeticsE CommerceFashionLifestyleDescription
BeautyPro has acquired Supercover to enhance its colour cosmetics lineup. This acquisition marks the third in less than two years for BeautyPro. Supercover plans to relaunch with a revamped website to engage a new generation. The brand boasts a strong following among make-up artists and was founded in 1997.
Other recent acquisitions in E Commerce and Fashion
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- L'Oreal acquires Dr.G for U.S. market expansion (October 5, 2026)
- Clicks acquires controlling stake in ARC retailer (September 28, 2026)
- Caudalie acquires majority stake in Talm (September 12, 2026)
- Bajaj Consumer Care acquires Vishal Personal Care (September 8, 2026)
- The Center Brands acquires Boscia from FANCL (October 26, 2026)
- Tresalis acquires Vyrao for wellness brand growth (September 30, 2026)
Who to call at BeautyPro, and when
When BeautyPro changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day BeautyPro raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at BeautyPro, from your own LinkedIn network
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Frequently asked
Who acquired Supercover?
Supercover was acquired by BeautyPro, based in British Columbia. The deal was reported on October 13, 2026. BeautyPro is a British beauty company specializing in innovative cosmetic products. The brand focuses on enhancing the customer experience through quality offerings. BeautyPro is privately held and operates in E Commerce.
When did BeautyPro acquire Supercover?
BeautyPro's acquisition of Supercover was reported on October 13, 2026. BeautyPro has acquired Supercover to enhance its colour cosmetics lineup. This acquisition marks the third in less than two years for BeautyPro. Supercover plans to relaunch with a revamped website to engage a new generation. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Supercover do?
Supercover is a well-known make-up foundation brand founded in 1997. It offers a diverse range of shades catering to various skin tones. The brand has a loyal customer base, particularly among make-up artists and South Asian consumers. It is privately held, operating in E Commerce, and is based in United Kingdom.
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