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Similarweb completes acquisition of Admetricks to enhance Ad Intelligence capabilities

PUBLIC · SMWBMar 04, 2024

Acquiring Company

Similarweb

Acquired Company

Admetricks

SantiagoOtherInformation TechnologySoftwareData And AnalyticsMobileInternet ServicesDesignSoftwareAdvertisingMarketing

Description

Similarweb (NYSE: SMWB) has announced the acquisition of Admetricks, the creator of powerful ad intelligence software. This acquisition will enable Similarweb to advance its mission of providing the most comprehensive data, analytics, and optimization tools for digital marketing and advertising, especially in the Latin American market.

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Company Information

Company

Similarweb

About

Similarweb Ltd. is a leading digital data and web analytics company, empowering businesses to win their market with essential digital data & analytics. The company provides businesses with the necessary tools to build strategy, optimize customer acquisition, and increase monetization.

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Frequently asked

Who acquired Admetricks?

Admetricks was acquired by Similarweb. The deal was reported on March 4, 2024. Similarweb Ltd. is a leading digital data and web analytics company, empowering businesses to win their market with essential digital data & analytics. Similarweb is publicly traded (SMWB) and operates in Other.

When did Similarweb acquire Admetricks?

Similarweb's acquisition of Admetricks was reported on March 4, 2024. Similarweb (NYSE: SMWB) has announced the acquisition of Admetricks, the creator of powerful ad intelligence software. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Admetricks do?

Admetricks is the creator of powerful ad intelligence software and was founded in 2012 in Santiago, Chile. It is best known for empowering brands to advertise more effectively in Latin America. It is privately held, operating in Software, and is based in Santiago.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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