Acquiring Company
ROLLER
Acquired Company
BookNow Software
Austin
BerkshireTravel and TourismSoftwareinformation technology & servicesSoftwareDescription
ROLLER has announced its acquisition of UK-based BookNow Software, enhancing its capabilities in the European market. This acquisition is set to accelerate ROLLER's mission to improve guest experiences and support large multi-venue enterprises. Founder Luke Sims will join ROLLER as CEO of BookNow, further strengthening their leadership team. The merger aligns both companies' visions to empower leisure businesses through advanced technology.
Other recent acquisitions in Travel and Tourism and information technology & services
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- Cropster acquires Firescope to lead coffee software (October 14, 2025)
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Who to call at ROLLER, and when
When ROLLER changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day ROLLER raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at ROLLER, from your own LinkedIn network
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Related People
Frequently asked
Who acquired BookNow Software?
BookNow Software was acquired by ROLLER, based in Austin. The deal was reported on September 23, 2025. ROLLER is the cloud-based venue management platform for modern attractions, purpose-built to remove friction from every guest touchpoint. ROLLER is privately held and operates in Travel and Tourism.
When did ROLLER acquire BookNow Software?
ROLLER's acquisition of BookNow Software was reported on September 23, 2025. ROLLER has announced its acquisition of UK-based BookNow Software, enhancing its capabilities in the European market. This acquisition is set to accelerate ROLLER's mission to improve guest experiences and support large multi-venue enterprises. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does BookNow Software do?
BookNow Software is a UK-based venue management solution built on the Salesforce platform, offering CRM-centric tools for booking and operations. It is privately held, operating in Software, and is based in Berkshire.
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