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Bansk Group to Acquire So Good So You Brand

PRIVATEMar 24, 2026

Acquiring Company

Bansk Group

Acquired Company

So Good So You

MinneapolisProfessional ServicesManufacturing

Description

Bansk Group has announced its agreement to acquire a majority interest in So Good So You, a leader in the wellness shots category. Co-founders of So Good So You will retain equity and continue in leadership roles. This acquisition aims to support the growth and innovation of So Good So You’s product line. The terms of the deal were not disclosed.

Quick answer

Bansk Group is acquiring So Good So You, announced March 24, 2026.

How much did Bansk Group pay for So Good So You?
The deal value was not disclosed.
What does Bansk Group do?
Founded in 2019, Bansk Group is a New York-based private investment firm focused on investing in and building distinctive consumer brands.
Where are Bansk Group and So Good So You based?
So Good So You is based in Minneapolis, Minnesota, United States.

Source: Fundz verified event record.

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Company Information

Company

Bansk Group

About

Founded in 2019, Bansk Group is a New York-based private investment firm focused on investing in and building distinctive consumer brands. With over $2 billion in assets under management, the firm partners with differentiated brands across four primary consumer categories: beauty & personal care, consumer health, food & beverage, and household products. Bansk's tenured group of investors and operators have invested more than $30 billion of equity capital across more than 40 transactions with some of the most innovative and well-known consumer companies in the world. With more than three decades of investment experience in the consumer products industry, a global network of relationships, and a tested value creation playbook, Bansk seeks to partner with exceptional founders and management teams to drive outsized organic and acquisitive growth and to position brands for enduring long-term success in the evolving consumer landscape. www.banskgroup.com

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Frequently asked

Who acquired So Good So You?

So Good So You was acquired by Bansk Group. The deal was reported on March 24, 2026. Founded in 2019, Bansk Group is a New York-based private investment firm focused on investing in and building distinctive consumer brands. Bansk Group is privately held and operates in Professional Services.

When did Bansk Group acquire So Good So You?

Bansk Group's acquisition of So Good So You was reported on March 24, 2026. Bansk Group has announced its agreement to acquire a majority interest in So Good So You, a leader in the wellness shots category. Co-founders of So Good So You will retain equity and continue in leadership roles. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does So Good So You do?

So Good So You is a fast-growing functional wellness brand known for its category-leading refrigerated wellness shots. Founded in 2014, the brand focuses on making wellness simple and accessible with products that support various health needs. It is privately held, operating in Manufacturing, and is based in Minneapolis.

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