Acquiring Company
VIIRL Marketing
Acquired Company
Phoenix Online Advertising
Description
VIIRL Marketing has acquired the Yelp Division from Phoenix Online Advertising, enhancing its lead generation capabilities. This move is part of VIIRL's strategy to strengthen its presence in the home services sector. The acquisition follows VIIRL's recent accolades as Yelp Marketing Partner of the Year. Phoenix Online Advertising will refocus on its core services after this transition.
Quick answer
VIIRL Marketing is acquiring Phoenix Online Advertising, announced July 10, 2025. VIIRL Marketing is based in Scottsdale, Arizona, United States.
- How much did VIIRL Marketing pay for Phoenix Online Advertising?
- The deal value was not disclosed.
- What does VIIRL Marketing do?
- VIIRL Marketing is a digital marketing agency focused on helping service businesses throughout the United States achieve measurable results.
- Where are VIIRL Marketing and Phoenix Online Advertising based?
- VIIRL Marketing is based in Scottsdale, Arizona, United States. Phoenix Online Advertising is based in Phoenix, Arizona, United States.
- Who are the decision-makers at VIIRL Marketing?
- Fundz holds 1 contact at VIIRL Marketing. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Advertising and Marketing
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Accenture Song to acquire Superdigital for growth (August 20, 2025)
- Creative Edge acquires NeigerDesign for integration (August 1, 2025)
- Brainlabs acquires Exverus Media for media expansion (July 22, 2025)
- Dotdigital acquires Social Snowball for $35 million, $35M (June 26, 2025)
- Merchantwise Group acquires Jaywing and Frank Digital (August 13, 2025)
- UTA completes acquisition of MediaLink for $125 million, $125M (July 31, 2025)
Who to call at VIIRL Marketing, and when
When VIIRL Marketing changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day VIIRL Marketing raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at VIIRL Marketing, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Phoenix Online Advertising?
Phoenix Online Advertising was acquired by VIIRL Marketing, based in Scottsdale. The deal was reported on July 10, 2025. VIIRL Marketing is a digital marketing agency focused on helping service businesses throughout the United States achieve measurable results. VIIRL Marketing is privately held and operates in Advertising.
When did VIIRL Marketing acquire Phoenix Online Advertising?
VIIRL Marketing's acquisition of Phoenix Online Advertising was reported on July 10, 2025. VIIRL Marketing has acquired the Yelp Division from Phoenix Online Advertising, enhancing its lead generation capabilities. This move is part of VIIRL's strategy to strengthen its presence in the home services sector. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Phoenix Online Advertising do?
Phoenix Online Advertising is an online marketing group founded in 2018 by Shane McElroy that helps small and medium-sized businesses get the most from their marketing spend. It is privately held, operating in Advertising, and is based in Phoenix.
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