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VIIRL Marketing acquires Phoenix's Yelp Division

PRIVATEJul 10, 2025

Acquiring Company

VIIRL Marketing

Acquired Company

Phoenix Online Advertising

ScottsdalePhoenixAdvertisingMarketingDigital MarketingSocial Media MarketingSocial Media ManagementSEOWeb DesignAdvertising

Description

VIIRL Marketing has acquired the Yelp Division from Phoenix Online Advertising, enhancing its lead generation capabilities. This move is part of VIIRL's strategy to strengthen its presence in the home services sector. The acquisition follows VIIRL's recent accolades as Yelp Marketing Partner of the Year. Phoenix Online Advertising will refocus on its core services after this transition.

Quick answer

VIIRL Marketing is acquiring Phoenix Online Advertising, announced July 10, 2025. VIIRL Marketing is based in Scottsdale, Arizona, United States.

How much did VIIRL Marketing pay for Phoenix Online Advertising?
The deal value was not disclosed.
What does VIIRL Marketing do?
VIIRL Marketing is a digital marketing agency focused on helping service businesses throughout the United States achieve measurable results.
Where are VIIRL Marketing and Phoenix Online Advertising based?
VIIRL Marketing is based in Scottsdale, Arizona, United States. Phoenix Online Advertising is based in Phoenix, Arizona, United States.
Who are the decision-makers at VIIRL Marketing?
Fundz holds 1 contact at VIIRL Marketing. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Advertising and Marketing

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

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Company Information

Company

VIIRL Marketing

Location

Scottsdale, Arizona, United States

About

VIIRL Marketing is a digital marketing agency focused on helping service businesses throughout the United States achieve measurable results. Since its inception in 2018, it has expanded its customer base to over 600 businesses. The agency specializes in digital ads, pay per click, web development, SEO, and lead response software, and is committed to maximizing the return on ad spend for its clients. VIIRL is dedicated to delivering significant value across various industries, including home services, legal, and health & beauty.

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Frequently asked

Who acquired Phoenix Online Advertising?

Phoenix Online Advertising was acquired by VIIRL Marketing, based in Scottsdale. The deal was reported on July 10, 2025. VIIRL Marketing is a digital marketing agency focused on helping service businesses throughout the United States achieve measurable results. VIIRL Marketing is privately held and operates in Advertising.

When did VIIRL Marketing acquire Phoenix Online Advertising?

VIIRL Marketing's acquisition of Phoenix Online Advertising was reported on July 10, 2025. VIIRL Marketing has acquired the Yelp Division from Phoenix Online Advertising, enhancing its lead generation capabilities. This move is part of VIIRL's strategy to strengthen its presence in the home services sector. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Phoenix Online Advertising do?

Phoenix Online Advertising is an online marketing group founded in 2018 by Shane McElroy that helps small and medium-sized businesses get the most from their marketing spend. It is privately held, operating in Advertising, and is based in Phoenix.

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